Singapore based Hipvan increased engagement by 121% by introducing visual search on its mobile app.
Hipvan is Singapore’s favorite online furniture mall for stylish designs, quality products at honest prices.
Challenges
Hipvan wanted to improve the search and discovery process for its app users in order to increase engagement and conversions. In addition, Hipvan was also exploring ways to increase the value derived out of its mobile app to increase downloads while keeping the cost per install in accordance to marketing goals.
Solution
By implementing Search By Image Hipvan saw an increase of 121% in engagement rate for shoppers who used the new functionality. In addition, shoppers who searched using an image were 2.7x more likely to convert. Hipvan was also able to improve marketing ROI as they reduced cost per impression by 32% by advertising the new app functionality.
